ABOUT US
Team project during 7th sem by - SG Sacchita nandi, Harshith Vuppala and Muskan Surana
ANAAR
Client-based Pomegranate System and Supply chain process redesign
Although India is the 2nd largest producer of fruits in the world and first in pomegranate production, with the total pomegranate production in the world being 10 lakh tonnes, out of which India produces 5 lakh tonnes, it exports only 5000 tonnes, whereas Spain produces 1 lakh tonne and exports 75,000 tonnes annually.
-APEDA ( Ministry of Commerce & Industry, Government of India)
Our Client and Objective.
A start-up called IPHAL commissioned us to develop a futuristic chain supply system to export pomegranates to the Middle east. We observed that while pomegranate cultivation is an extremely profitable venture especially if imported, flaws in the present chain system caused high losses in high numbers, which we targeted.
Initial Research and mapping.
We conducted thorough on-the-ground research to gain an in-depth understanding of the entire pomegranate export supply chain, from the cultivation of the trees to transportation, quality inspection, and packaging before export.
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Field photos of transporting pomegranates in plastic crates filled according to their weight
Some initial mapping.
Photos from the field on the farm.
Proposed Pomegranate Export System.
USP - Pomegranate packaged as an Aphrodisiac.
In our pursuit of new markets, we wanted to market pomegranates as an aphrodisiac in the Middle East, aligning with the region's evolving cultural attitudes towards love. Inspired by the Islamic tradition of gifting pomegranates for prosperity to newlyweds, we envisioned packaging pomegranates as a symbol of cultural richness and celebration.
Especially with the Islamic tradition of gifting pomegranates as a sign of prosperity to the newlyweds, this ceremonial angle could be a selling point.
The garden of Paradise
Examples of a paradise garden and its derivations are present in many of the historic gardens of Islamic and European nations. The most traditional form is a rectangular garden split into four quarters with a pond in the center, a four-fold design called chahar bagh (“four gardens”), which was the basis of our design
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The System Overview.
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Garden of Paradise
Farm with unique four fold, central water supply, structural design of the farm with cultural significance.
The Farm
Surveillance Drones
Drones monitor status of the yield and will send report to the farm managers.
Farm Workers Settlements
Tractors carry the produce to the farm warehouse.
Pomegranates are first collected in the farm warehouse.
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Farm Warehouse
Refeer trucks at every stage carry the pomegranates from one to another facility, with an optimum temperature of 5 - 8 degree Celsius.
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Sorting Machine
Export quality moves forward to the processing. Others are transported to respected processors.
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Processing Unit
Pomegranates are washed , air - dried, fungicides and waxed.
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Local Market
Once processed the low grade pomegranates are sent to the local markets.
New packaging with better stack ability, strength and visibility.
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3rd Party Precooling and Cold storage Facilities
5% O2, 15% CO2, at 7 degrees celsius, (Optimum temperature 5-8 degrees celsius ), can be stored for 5 months.
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Export Gate
Inspection through the government body will be done with Image Processing Machine-generated reports and learning. Along with paperwork management at various levels.
Payment receipt, Quality ( Health, Global GAP certificate, Phytosanitary Certificate, Organic Certificate), Foreign Exchange Regulations, Invoice, Shipment Certificates.
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Customs Office (Foreign Land)
Inspection through government bodies and paperwork at different levels.
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Distributors and Retail Stores
Increased trust as they receive certified goods from the government of India.
Informed Customers
With more informed goods and certified quality products with transparency. (Origin, Harvest Date, Packaging Date, Health Benifits )
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Drone Surveillance throughout the farm to send reminders on plant health as well as medication and irrigation.
Image processing machines are used to scan produce that is imported. If we use them before exporting, it would ensure quality and reduce rejections.
Educating the farmers / labourers on the ways of proper cultivation and harvesting through sprints
Harvester -To reduce manpower and save time, harvester machines can be used to pluck fruits from trees
Integrating the processing and sorting unit on the field itself to reduce time, effort, money and manpower.